Agents at the firm will receive a personalized retargeting campaign that places a customized, FaceForward™ ad in front of every website visitor
Blake Real Estate is making a promise to provide the best in digital advertising technology by implementing Adwerx to power website retargeting for every agent. Once a prospect visits the producer’s website, custom branded ads featuring the company and the producer accompany them throughout their online journey. This impactful technology elevates the producer’s profile by optimizing visibility and keeping them top-of-mind with potential clients.
With this new service, these FaceForward™ digital ads appear on popular websites including CNN and ESPN, as well as local news outlets and social media sites. FaceForward™ Advertising works by merging personalized data and images of ‘local’ company representatives into the brand advertising for the firm. The result is that every representative is personally advertised in their market automatically.
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“Blake Real Estate is committed to investing in the latest technology to ensure our producers are staying top-of-mind with everyone who visits their website,” said Rick Blake, Broker/Owner at Blake Real Estate. “Adwerx provides a seamless solution to do this with retargeting technology that delivers messaging to potential clients and referral networks.”
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Research shows that retargeting recaptures the interest of prospects. When shown an ad after visiting a website and leaving without action, 43% of website visitors (potential clients) are more likely to convert as a result of online retargeting ads that follow their online behavior.
Adwerx makes digital advertising easily accessible and effective for companies and their producers by providing ads that use industry best practices and are set up automatically, ultimately boosting the productivity of top performers.