Artificial Intelligence (AI) and machine learning (a subset of AI) are the topics du jour within not just the IT and analytics communities but for business in general. They are constantly being referenced across the media and within boardrooms. There is general agreement that there is huge potential value in implementing the techniques and technologies associated with AI and machine learning, both directly in terms of increased efficiency and as a competitive differentiator. Not to mention the ability to introduce new business models and services. Nevertheless, while it may be easy to see the potential benefits, implementing them is not so simple. Forecasts suggest that very large numbers of companies will be investing in AI over the years to come but, today, only a relative handful have been able to do so.