The digital platform is the new currency, and providing access to new revenue sources is fueling innovation and change. Managing this innovation and delivering value to the business requires a holistic view of what you have, what you need, and how to get there. Part of that assessment is considering the role that APIs play in creating a comprehensive, long-term strategy to design the digital platform.
APIs are fundamental to extending business logic into new arenas and quickly capitalizing on opportunities. But it’s more than just creating working APIs, it’s about creating a strategy to address stakeholder concerns, and creating a robust infrastructure to support the new digital platform. And while the goals may be clear, there’s no shortage of confusion and proclamations of just what “API management” really is. We’ll define API management and suggest the best path to quickly capitalize on new revenue channels without assuming risk along the way.