Forrester estimates that U.S. eCommerce sales will reach $523 billion by 2020, accounting for nearly 14% of retailers’ annual sales revenue. And nearly more than half of those purchases will happen via mobile devices.
But make no mistake : online customers have high expectations when it comes to service, and you only have one chance to get it right. Ensuring your company is ready to engage and support your online customers is critical if you hope to earn their loyalty, advocacy, and wallet share.
This eBook outlines 5 tips for taking your customer engagement strategy to the next level, to help you delight your customers and boost your bottom line